Paloma Martínez Crespo

Lead marketing and communications initiatives supporting federal proposal efforts, digital campaigns, and veteran-focused projects. Develop bilingual (English/Spanish) outreach content to strengthen engagement with diverse communities. Support multimedia content creation for health-related and government-focused websites, ensuring accessibility and cultural sensitivity.

Develops and executes comprehensive content and SEO strategy tailored to engage Spanish-speaking audiences across Kansas City, Topeka, Wichita, St. Louis, Denver, Oklahoma City, Tulsa, and Columbia. Creates high-quality, relevant legal content that resonates with Hispanic communities, supporting brand trust and market expansion while driving lead generation.

Designed and implemented comprehensive internal and external communications strategies. Developed and oversaw advertising campaigns to engage diverse communities, including those chronically underserved. Managed Communications Specialist and Web Admin teams, recruited exhibitors for conferences, and created bilingual statewide campaigns in English and Spanish.

Founded boutique digital marketing agency dedicated to conducting comprehensive market research, competitor analysis, and audience insights. Leads team of web developers, graphic designers, and content specialists. Develops and implements customized branding strategies that align with client objectives across various industries.

Produced content in multiple languages for RADx-UP federal grant. Developed multimedia campaigns for Hispanic, Refugee, African-American, and other underserved populations about COVID-19 testing and vaccines. Worked closely with state and local health authorities, interfaced with community and faith leaders, and conducted Spanish-language focus groups.

Anchored and produced D'Latinos weekday newscast while pursuing Master's degree. Analyzed insights to share key data with production and sales teams. Collaborated with local leaders, authorities, and the public to strengthen media-community relationships. Moderated the first-ever Kansas City Hispanic Mayoral Debate and produced content for digital and traditional media.

Produced content for The Campus Ledger student newspaper and created, produced, and provided voiceovers for The Cav Report weekly local TV show. Covered topics including Board of Trustees meetings and stories pertinent to the student body while managing all technical aspects of production.

Produced and hosted Pachanga Latina, a weekly variety-entertainment television show. Conducted high-profile interviews with celebrities, artists, musicians, and prominent Latino community members. Delivered exclusive, widely-viewed artist interviews that enhanced audience engagement and strengthened community connections.

Delivered news broadcasts and conducted interviews for Dominican Republic's leading television network. Covered national and international news, including political developments and diplomatic meetings. Maintained journalistic standards while building audience trust through reliable reporting and professional presentation.